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The Client

Forresters is a leading intellectual property firm that is active in the UK and internationally in all aspects of patents, trade marks, registered designs and copyright across a broad range of technologies and industries. It has a particularly strong reputation in prosecution and litigation and is known for its success in handling complex matters.

Founded in 1884, the firm is one of the oldest in Europe. It combines experience with a fresh approach to clients’ requirements delivered from its offices in Birmingham, London and Liverpool as well as Munich, the home of the European Patent Office. The location of these offices provides a unique avenue into their surrounding jurisdictions and territories and access to many contacts that might otherwise be hard to develop. The firm has developed over the years from a regional practice to a national and international one through a strategy of mergers and office openings that has proved highly successful. Forresters’ approach is to deliver its advice clearly and in a customised form for each client, with honesty, integrity and professionalism. It is flexible in its approach, adapting its work to client-specific requirements in order to add value to the intellectual property rights that it is protecting for them. These characteristics have ensured that Forresters is recognised as a powerful force in the intellectual property world and is trusted by clients to get things right. Overseas parties have indicated that they make a point of instructing the firm in Europe in particularly complicated cases. The practice is a member of The Chartered Institute of Patent Attorneys and The Institute of Trade Mark Attorneys.

Recent developments at the firm include opening a new office in Munich in 2012 and appointing three new partners in 2013 and two further partners in April 2015 in both Birmingham and London, together with the appointment of several trainee patent and trade mark attorneys and associates. The Birmingham office relocated to new premises in 2013 and the Liverpool office moved to the centre of Liverpool.

Clients of Forresters benefit from a large team of patent attorneys with expertise and experience in a broad range of technologies, engineering and life sciences. All aspects of patent advice are given and patents can be secured in the UK, Europe or further afield, in some cases working with clients from the design stage. Assistance is given in conducting a range of competitor and sector reviews and advice is provided in how to avoid infringements. Patent services range from invention harvesting and patentability advice to drafting, filing and prosecuting patent applications, freedom to operate/clearance searches and infringement opinions, as well as competitor application and patent watches, opposing competitor patents and tackling infringers.

The firm specialises in a broad range of trademark filing and enforcement work in a variety of sectors, taking a practical approach that is cost efficient, notably in cases where applications simply mirror applications that have been filed in the past. Trade mark activities include clearance searches, filing, prosecution and registration, opposition, revocation and invalidity, litigation and renewals, domain names, trademark watching and portfolio reviews (on a courtesy basis).

Forresters offers a complete design registration service which can be a valuable tool in bolstering a client’s intellectual property protection. All aspects of designs are handled from industrial components to artistic creations, as well as unregistered design right and copyright. Some of the firm’s patent attorneys as well as trademark attorneys have significant expertise in this area. Specialist help is provided in intellectual property searches in the UK and abroad, including monitoring activities of significant competitors.

Forresters will maintain its development as a forward-thinking intellectual property practice, using efficient processes and procedures to expand through organic growth.

What we did

We refreshed the visual identity using the popular and recognisable arrow icon. By repositioning how the identity appeared it regained a real sense of purpose and strength.

As part of the process we redesigned the website, redefined the colour palette and developed and adapted an image library that worked with the firms 'Clear direction' tagline.

Applying the identity

The referred identity was applied across a variety of elements including stationery, exhibition stands and printed materials.

We also had the idea of 'clear direction' at the centre of our design concept for the website. In this case we wanted to ensure the end user had clear direction when navigating round the firms online presence.