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The Website is often referred to as the ‘shop window’ of the sector. However it can be so much more than that. It is taken as given that it will be functional, the navigation will work for the betterment of the end user and that it will translate flawlessly onto mobile devices. A site can and should be much more. It is an opportunity to reinforce key messages to the people who instruct you. It is an opportunity to position yourselves in a memorable manner when compared to the competitors. And it is an opportunity to ensure that you are positioned as contemporary, commercial and considered- as forward thinking, accessible and open.