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Lennox Paton


The Client

Lennox Paton is a leading offshore commercial law firm with offices in The Bahamas and the British Virgin Islands. It is widely recognised for its expertise, professionalism, responsiveness and commitment to excellence. We have a team of multi-faceted lawyers whose diverse backgrounds and talents contribute valuable knowledge, experience and creativity to the firm and its clients.

The firm's thorough knowledge of the business and legal environment enables it to attend professionally and effectively to its client's affairs.

Lawyers in the firm are frequent contributors to various professional journals, speakers at conferences and seminars, members of Government and industry appointed task forces, committees and statutory bodies and are published authors.

The firm represents numerous financial institutions, both domestic and international, which complements the firm's large and diversified private client practice.

What we did

We were tasked to modernise and tidy up the firms existing visual identity. We wanted to give it a coherent, contemporary, commercial look and feel that would be reflective of the firm.

We were able to achieve this by refreshing the colour palette and using a more modern typeface. We accentuated the 'X' to represent the international, cross border nature of the firms reach and expertise.

Applying the identity

The new marque had to work equally well on a bottle of water as it did on a website. We developed the identity and image suite across a range of platforms.

We redesigned the website to give a fresher feel with user experience at the heart of the new look. Of prime importance was the ability for the site to work flawlessly on tablet and mobile device.