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Twenty Essex

identity

The Client

We were commissioned by what was then 20 Essex Street to undertake a comprehensive brand identity programme.

Our initial process consisted of the following elements to enable us to fully investigate the set and understand its culture and strengths:

Interviews with stakeholders, members and staff.
A comprehensive internal on-line survey.
Interviews with key clients.
A comprehensive external client survey.

Once the findings were collated we set about looking at the key messages, values and culture of the set.

Once these were understood we set about developing a creative brief which would frame deliverables for the short, medium and long term strategy of the set.

What we did

We amended the name from 20 Essex Street to Twenty Essex.

We designed and developed a comprehensive, coherent visual identity system. We then rolled this out across all relevant media and platforms.

As part of this process we designed and built a new website which effectively repositioned the set as a contemporary, commercial set with a progressive outlook.

We knew from feedback that clients viewed the set as friendly, that service was a key driver and that as well as being home to some of the sharpest minds at the Bar, the clerks and staff were considered exceptionally professional and friendly.

We developed an image library and a comprehensive set of identity guidelines to ensure that wherever the Twenty Essex identity appears it does so with clarity and purpose.