We were commissioned by what was then 20 Essex Street to undertake a comprehensive brand identity programme.
Our initial process consisted of the following elements to enable us to fully investigate the set and understand its culture and strengths:
Interviews with stakeholders, members and staff.
A comprehensive internal on-line survey.
Interviews with key clients.
A comprehensive external client survey.
Once the findings were collated we set about looking at the key messages, values and culture of the set.
Once these were understood we set about developing a creative brief which would frame deliverables for the short, medium and long term strategy of the set.